Articles tagged with: Marnee Palladino

MARN & OSP—Backselling to Exceed Expectations!

MARN & OSP—Backselling to Exceed Expectations!

According to MANA (Manufacturers' Agents National Association), an important part of maintaining and strengthening customer relationships is for manufacturers’ representatives to “backsell” their value to customer principals. In a recent article, Jerry Leth, Vice-President and General Manager at MANA stated: “when high-quality manufacturers create relationships with professional manufacturers’ representatives, the results way exceed expectations.”

With that sage advice in mind, I decided to put this backselling theory to the test.



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MARN (Manufacturers Resource Alliance Network) is a woman-owned company focused on helping manufacturing companies in the U.S. succeed through improved sales strategies, supplemental sales support, and the facilitation of value-added resource networking.

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